Successful Email Marketing | Design

Like any campaign or marketing effort, there are certain ways you can maximize your ROI. Follow these tips to ensure your email marketing campaign is engaging your audience and providing successful marketing results.
 
 
PART I: DESIGN
The design of your email campaign affects your consumer perception as well as the potential engagement from recipients. Some key areas to focus on are:

Theme: The overall look & feel should match your brand image. Any fonts, PMS colors, or graphic elements used in your logo or other marketing pieces should be carried over into your email design.

Style: Use images and ample white space to break up copy and make the message easy on the eye. Images should support content by providing a visual representation of your message. If you're using a colored background, be sure the contrast between the background color & the copy is dramatic enough to provide clear legibility.

Format: The layout of your email can impact the comprehension of the over all message. The format should be clean, simple, and easy understand.

• Header: You may be inclined to place your logo or an event logo at the top of your email, however, some email clients auto disable images or the reader may be viewing your message on a smart phone that does not enable images. If you’re logo or event title is an image file, it will be lost on these readers. To avoid this problem, keep your logo at the bottom and write your message title and business name in text at the top. 
  
• Body: Using a side bar menu or too many additional links will clutter your message and confuse your reader about the call to action. Keep the body of your message clean and clear. If your creating a newsletter, define different articles or events with graphic dividers and bold title fonts.
• Footer: This is a good place for your logo image as well as contact, subscriber info, and disclaimer.