Develop an Effective E-Commerce Design

Beyond assessing the aesthetics of an e-commerce website, many designers often forget to test the usability of their sparkling shopping cart.

In an article posted by DesignersCouch, 5 Usability Tips for an Effective eCommerce Design, Damian M. lists 5 important concepts to focus on to ensure maximum usability in combination with customer needs & appearance. He also provides a few examples of well planned shopping carts for inspiration.