Apple Media Control | A PR Case Study
Public relations professionals understand that everything you do has the potential to affect the public’s perception of your business. And the PR team at Apple has seemed to lose track of this concept, resulting in a public bash-fest on the company.
The recent attack on Gizmodo editor Jason Chen, got people wondering if Apple is becoming dangerously obsessive over its products. And the apology issued by Ellen DeGenerous for creating an iPhone parody certainly isn’t helping matters. When the censorship rights of comedies comes into question, people are bound to get angry.
These attacks are just the recent of many uber-sensitive defenses apple has made on those they perceive to be encroaching on it’s brand. In 2008, Apple filed a suit against the City of New York claiming the green apple design was too similar to the trademarked apple logo. (Article http://bit.ly/cU62dF)
Has Apple gone too far? Surely Steve Jobs will carry a lifetime of paranoia after the infamous betrayal of Bill Gates, but does that justify this sort of behavior? More importantly, will the public perception of the brand be forgiving?
Apple has always been on the fore-front of technology and it’s hard to believe it could loose the #1 spot, but other tech manufacturers really aren’t that far behind. It’s PR belief that if these suppressive maneuvers continue, Apple may suffer huge consequences.
But will they really? Some may argue that while other products are not far off the innovative mark, Apple has a legacy of being ‘the cool guy’. And if he wants to set rules on how to play, chances are the public will follow suit to stay in posse.
What do you think?
The recent attack on Gizmodo editor Jason Chen, got people wondering if Apple is becoming dangerously obsessive over its products. And the apology issued by Ellen DeGenerous for creating an iPhone parody certainly isn’t helping matters. When the censorship rights of comedies comes into question, people are bound to get angry.
These attacks are just the recent of many uber-sensitive defenses apple has made on those they perceive to be encroaching on it’s brand. In 2008, Apple filed a suit against the City of New York claiming the green apple design was too similar to the trademarked apple logo. (Article http://bit.ly/cU62dF)
Has Apple gone too far? Surely Steve Jobs will carry a lifetime of paranoia after the infamous betrayal of Bill Gates, but does that justify this sort of behavior? More importantly, will the public perception of the brand be forgiving?
Apple has always been on the fore-front of technology and it’s hard to believe it could loose the #1 spot, but other tech manufacturers really aren’t that far behind. It’s PR belief that if these suppressive maneuvers continue, Apple may suffer huge consequences.
But will they really? Some may argue that while other products are not far off the innovative mark, Apple has a legacy of being ‘the cool guy’. And if he wants to set rules on how to play, chances are the public will follow suit to stay in posse.
What do you think?
