Email Marketing | 7 Myths & 2 Truths About Inbox Placement

Think you know what it takes to achieve maximum inbox reach for your email campaigns? 

Check out the facts in this recent Email Insider article, 7 Myths and 2 Truths About Inbox Placement. Email Marketing Analysts George Bilbrey and Stephanie Miller of ReturnPath present hard data about email deliverability & optimizing email campaigns.

Find out the truth behind popular myths such as Revenue equals subscriber interest, Marketers/senders are getting better at reaching the inbox & Sender reputation is irrelevant for B2B marketers. Discover methods for controlling your email reputation & how to avoid being blocked by filters.

Why You Should Start Mobile Marketing Now

The age of digital has become the age of mobile; and if you're not wired, you'll be left behind. This isn't just your social life we're talking about, it's your business as well. If the launch of the new apple iPad hasn't convinced you mobile media is important, check out these fun facts:

• Mobile Internet usage is ramping even faster than Desktop usage did between the early 90s and today.  The iPhone + iTouch have 8x the amount of market penetration that AOL did at a similar point in its trajectory (Morgan Stanley)
• Smart phones are predicted to out-ship PC's soon as 2012 (Morgan Stanley)
• The number of smartphone users tapping into mobile-application stores are expected to reach 100 million in 2013 (In-Stat)
• There are now more than 450 million Mobile Internet users worldwide; 1 billion + users expected in 2010 (IDC)
• Globally, mobile data traffic will double every year through 2013, increasing 66 times between 2008 and 2013 (Cisco)

This growth in mobile internet usage has led to a large development in mobile marketing technologies. There are plenty of creative uses emerging including location-based advertising, click-to-call ads, text message coupons, & pay by phone apps. If you're not already on board, now is the time to start utilizing mobile technologies or develop your own.