How To Be An Insanely Great Presenter In Front Of Any Audience

Have you ever been found yourself falling asleep during a presentation? Ever been concerned people are sleeping- or worse- leaving, during your presentation because your slides lack interest? It happens to a lot of people. While we can all recognize an interesting presentation, very few have been able to create one themselves. Either they don't understand what makes a great presentation, or they don't have the time to create it.

Recently, Carmine Gallo, a columnist with Businessweek.com gathered key notes on the presentation skills of world renown Steve Jobs. Even if you only use a few ideas, this guide will help you create better presentations that capture the attention of your audience. (And hopefully improve sales!)

The Presentation Secrets of Steve Jobs

View more presentations from Carmine Gallo.

Still need help creating your presentation story? Let Digital Canvas help you develop a compelling and interesting presentation. Even if you already have your story, our award-winning designers can fill in the visual gap that ensures your presentation success. Check out our portfolio at digitalcanvascs.com

Apple Media Control | A PR Case Study

Public relations professionals understand that everything you do has the potential to affect the public’s perception of your business. And the PR team at Apple has seemed to lose track of this concept, resulting in a public bash-fest on the company.

The recent attack on Gizmodo editor Jason Chen, got people wondering if Apple is becoming dangerously obsessive over its products. And the apology issued by Ellen DeGenerous for creating an iPhone parody certainly isn’t helping matters. When the censorship rights of comedies comes into question, people are bound to get angry.

These attacks are just the recent of many uber-sensitive defenses apple has made on those they perceive to be encroaching on it’s brand. In 2008, Apple filed a suit against the City of New York claiming the green apple design was too similar to the trademarked apple logo.  (Article http://bit.ly/cU62dF)

Has Apple gone too far? Surely Steve Jobs will carry a lifetime of paranoia after the infamous betrayal of Bill Gates, but does that justify this sort of behavior? More importantly, will the public perception of the brand be forgiving?

Apple has always been on the fore-front of technology and it’s hard to believe it could loose the #1 spot, but other tech manufacturers really aren’t that far behind. It’s PR belief that if these suppressive maneuvers continue, Apple may suffer huge consequences.

But will they really? Some may argue that while other products are not far off the innovative mark, Apple has a legacy of being ‘the cool guy’. And if he wants to set rules on how to play, chances are the public will follow suit to stay in posse.

What do you think?